VALUES

Handcrafted

Minimal Waste

CURATOR'S NOTE 

Introduce a touch of elegance to your wardrobe with the Sehela Floral Tunic. Cut from beautiful Batik-patterned fabric, this tunic features a front placket and subtly curved hem, as well as slits and side pockets for freeing movement. It comes with a belt. 

Created in India, batik for these shirts is handcrafted by artisans in a village near Bhuj, Gujarat. Working with local craftspeople enables us to decentralise our supply chain, providing artisans with the opportunity to lead more wholesome lives in their own communities. The pre-dyed fabric is then transformed in a fair wage factory in Delhi. This specialised small-scale production facility minimises the amount of waste generated, and reuses any scraps of material for patchwork fabric. Each item may feature an extra embroidery or patch to optimise the use of leftover fabric, but still showcase the same look, feel, and finish. Feel proud to wear this unique and special piece.

THE DESIGNER STORY

Recycling has always been a deeply rooted tradition and part of our lives, be it the tradition of making Kantha quilts out of the old clothing or transforming your mother's vintage sarees into a trendy attire. We have always valued the resources we had and loved to be a part of it and felt connected to the old charm and warmth, but all that is changing. Increasing industrialization, globalization, fast fashion, and ever-growing buying power among people have popularized a culture of quick disposable fashion.

The label DOODLAGE is a blend of sustainable and exclusive high street fashion. The brand aims to merge innovative designs with a sustainable technique of clothing to make fashion not just chic, but also Eco-friendly. The brand works at re-designing, re-constructing and recycling good quality industrial waste which majority comprises of post-production waste, deadstock and rejected shipments making sure that every product has its own identity.

THE FINE PRINT

Fabric: Upcycled cotton (factory deadstock)

Delivery: 10-15 Days
Care Instructions: Hand wash separately or machine wash with dark colors. Hand made batik can bleed color. Eco wash in temperature below 40 degree celsius.
Fit: Comfortable Length: 38"

For custom orders, please email us at orders@ikkivi.com